Former Blip Networks CEO Kelly Day is joining leading teen media company AwesomenessTV in the newly created position of chief digital officer, it was announced on Tuesday.
In her new role, she’ll be charged with overseeing AwesomenessTV’s multi-channel network, as well as increasing distribution of the company and its partners’ content across all digital platforms and into international markets. She will report to COO Brett Bouttier.
At Blip, Day led the company’s evolution from an online video platform for independent producers to a multi-platform media company. She joined in April 2012, shortly after it received an infusion of $12 million in new financing, and stepped down last September, after the company was purchased by Maker Studios.
Day came to Blip from Discovery Communications, where she led the digital media and commerce business for three years. Earlier, she served as VP of e-commerce at wedding media company The Knot and executive director of AOL Shopping.
“Kelly has a strong track record for building multi-platform brands and businesses, which makes her invaluable as we expand AwesomenessTV into new areas,” said AwesomesnessTV co-founder and CEO Brian Robbins, in a statement. “We have an ambitious growth strategy planned for 2014, and Kelly will play a key role on our growing senior management team.”
AwesomenessTV has 81,000 teen and tween-oriented YouTube channels that reach 31 million subscribers, as well as a sketch comedy reality series of the same name that debuted on Nickelodeon in July 2013. It was co-founded by Robbins, a former actor (Head of the Class) who has directed and/or produced a long list of films (Varsity Blues, Hard Ball, the Eddie Murphy vehicles Norbit and Meet Dave) and teen-friendly TV shows (Smallvile, One Tree Hill). The company was sold to DreamWorks Animation in May 2013 for $33 million in upfront cash with potential additional payments that could total $117 if earning targets are met in 2014 and 2015.