Multimedia entertainment studio Electus, an operating business of IAC, has formed Electus Digital, a new unit that will include IAC’s CollegeHumor and other Electus digital and studio properties.
Drew Buckley, COO of Electus, will oversee the new business, which will target 18-to-34 year olds.
Additionally, Sam Reich has been named president of Big Breakfast, Electus Digital’s new production company, which will focus on developing feature-length films, television programming and new media projects for Electus Digital, as well as continuing to produce original videos for CollegeHumor.
Among Big Breakfast’s first projects is a development deal with TBS to bring Jake and Amir (pictured), a CollegeHumor series, to television.
In addition to CollegeHumor, web properties under the Electus Digital umbrella will include Dorkly.com and WatchLOUD.com; YouTube channels WatchLOUD, Nuevon and Hungry; and production companies Big Breakfast and dumbdumb.
Reich most recently was CollegeHumor’s president of original content. Since establishing its Originals department in 2006, he has since been responsible for the development and production of all of CollegeHumor’s original videos. In his seven years, he has earned the website over two billion views and 11 Webby Awards.
Reich’s in-house team at CollegeHumor was “our own little secret,” Ricky Van Veen, co-founder of CollegeHumor, who will work with Buckley on creative development and audience expansion for Electus Digital, said in a statement. “Breaking them out should really unlock their potential.”
“As CollegeHumor, we mastered the art of the internet short,” Reich said in the statement. “Now, as Big Breakfast, we mean to master the arts of film and TV.”
At College Humor, Reich oversaw the creation of web series Jake and Amir, Very Mary-Kate, Precious Plum and Badman, a Batman parody series with comedian Pete Holmes.