IMG Media Worldwide, the sports, fashion and media company that produces New York Fashion Week among many other high-profile events, has entered into a seven-year strategic partnership with Livestream, the provider of hardware and software for live online streaming.
Livestream, founded in 2007, counts The New York Times, Facebook, ESPN, SpaceX and Warner Bros. among its customers.
The long-term partnership follows an in-depth assessment of the market by IMG, currently working with Livestream on flagship events such as Wimbledon, (pictured) The Open Championship, the National Rugby League, and major European football leagues.
Coincidentally with the creation of the partnership, Livestream also opened a London office and an operations and sales division for Europe, the Middle East and Africa.
Livestream’s London clients include Sony Music UK, The World Economic Forum, H&M, MTV Italy, Blue State Digital, The Body Shop and The Web Summit, according to the company.
“Our vision is to bring every event around the world, live, to fans watching on any device: from tablets and mobile phones to connected televisions,” Max Haot, Livestream’s CEO and co-founder, said in a statement.
“IMG Worldwide’s premium content will now reach Livestream’s growing global audience of over 30 million unique monthly visitors,” Mark Kornfilt, Livestream’s co-founder, said in the statement. “This partnership also marks the beginning of our commercial expansion outside of the U.S. market, and our focus and expansion in the sports market.”
IMG’s sports-programming arm currently produces more than 5,000 hours of programming a year, including, among others, Barclays Premier League, FIFA Futbol Mundial, the Association of Surfing Professionals Tour, and mixed martial arts matches put on by the World Series of Fighting.
Headquartered in New York, Livestream also has offices in Los Angeles, Ukraine, India and London.