IAWTV noms could lead to big things for indie producers, says Clutch creator

Clutch and four other series earn nods from the International Academy of Web Television.
December 23, 2013

The International Academy of Web Television (IAWTV) announced its nominees for the 2014 IAWTV Awards, which take place Jan. 7 in Las Vegas.

Even just being nominated for an IAWTV award gives indie producers the opportunity to make strategic partnerships, says indie creator Jonathan Robbins. Three years into the making of his passion project, Robbins hopes the nominations his web series Clutch received from the IAWTV will make big industry players take note of his production.

“It’s the first time in entertainment history where the indies are able to play on the level playing field as the studios,” says Toronto-based Robbins, creator of Clutch. The show received IAWTV nominations for best performance by an ensemble cast and best original music.

For Robbins, the nominations give him the opportunity to network and present his show to big industry players “who you otherwise wouldn’t get the time of day from.”

Robbins also noted that Guidestones, a Canadian webs series that was nominated for an IAWTV award last year, was later picked up by a major Canadian network, CTV. Guidestones also won an International Emmy award this year for best fiction digital program. 

“There certainly is the potential, when you are nominated for an award like that, that you will attract the attention of the people who are in a position to sell your shows,” Robbins says.

Clutch was also nominated for a Streamy award last year, Robbins adds, which lead to the sale of  the first season to a South African network.

Online, the two seasons of Clutch have over two million views in total. Robbins said he’d like to see more views for the show, but doesn’t expect the IAWTV nomination to immediately increase his audience online.

“The audiences are not as drawn to the awards as they would be with, say, the Oscars,” Robbins says.

The most nominated series is Husbands, which this year launched its second season on CW Seed, with 10 nods including best comedy series. Creators Brad Bell and Jane Espenson also nabbed a nom for best writing, while Bell, who stars in the show about gay newlyweds, is also up for a best performance award.

Other big-name nominees in various IAWTV award categories include Battlestar Galactica: Blood & Chrome, and Anna Paquin for her role in the dramatic series Susanna. The second most-nominated series was Destroy the Alpha Gammas, a musical comedy about mean sorority girls that’s produced by Anna Roberts and Shin Shimosawa, which received five nominations.

From Playback Daily

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