Brotherhood
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Sketch whiskey: Esquire Network launches web series with Chivas

The Story Lab, a division of Aegis Media, has partnered with whiskey brand Chivas and EsquireTV.com for a reality web series starring Jason Sudeikis. Brotherhood is a 12-part series that follows the former Saturday Night ...
March 29, 2013

The Story Lab, a division of Aegis Media, has partnered with whiskey brand Chivas and EsquireTV.com for a reality web series starring Jason Sudeikis.

Brotherhood is a 12-part series that follows the former Saturday Night Live cast member and his group of friends, including musicians Brandon Boyd and Jon Batiste, filmmaker Bryn Mooser, designer Nick Fouquet and restaurateur Maximillian Chow as they gather over dinner and drinks to discuss the redefinition of success and what it means to be “a modern gentleman.” The series also follows each of the friends for one day in their lives.

The Story Lab developed and produced the series, which runs on EsquireTV.com through mid-December.

This marks the first branded web series for Chivas and is part of the newly-launched Esquire Network’s 360-degree offerings.

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